This all started in 2002, when two Austrian businessmen opened the first co-working facility in Vienna. That number later increased to 19,000 by 2019 and the figure is still increasing with approximately 50,000 globally. Freelancers alone contributed a large amount to this growth in 2020, indicating that this is undoubtedly a trend that is growing. Additionally, new businesses have joined the ride and require a place to put their computer and coffee cup.
A shared office has been widely accepted to be an excellent transitional place for some firms. However, there’s major disadvantages to using a shared office space. In a coworking space, employees of many different sectors and companies come together to set up their offices. Therefore, the dilemma of how to maintain your company’s identity when in a shared location grows and remains without an answer.
Read this blog to unveil the answer you have been searching for.
A brand that depends on the sanctuary of closed walls (or selective exposure to the environment) to preserve its spark is most likely just half baked – or existing solely in the thoughts of its owners.
Brand isn’t our physical location, amazing wall graffiti, fancy coffee machine, polished tables, or cutting-edge Macs, whether they’re stored in a private setting or on show in a public one. Brand is the way we think, perform, and interact with internal teams, stakeholders, consumers, and markets. We use this method and attitude whether or not anyone is watching.
Most crucially, brand is defined by what the rest of the world thinks of us, not by what we think of ourselves.
In a coworking space, there is nowhere to hide. It is thus an excellent for determining if a firm has been truly effective in instilling a true brand attitude and culture in its members: one with enough conviction to keep (and propagate) its distinctive originality – even in an excessively heterogeneous environment.
Share Your Company’s Story Through Branding
Performance, ergonomics, style, and branding must all work together to reflect your company’s ideals and values both internally and outwardly. Furthermore, all of these elements must work together to convey a tale; your brand’s distinctive story. This includes anything from designing personalized shirts to chair selection and décor. To begin, your company’s logo, digital personality, and marketing materials should be visible at all times. In this regard, if your organization is strongly associated with the color orange, for example, that hue should be used for your desks, chairs, and other furniture.
Perhaps the only limitation in this regard is not hindering flexibility, adaptation, and networking, which are the finest qualities of a co-working space. To strike the ideal balance between a relaxing, shared atmosphere and your own company, it is critical to establish a welcoming setting in which branding is apparent (color palette, marketing material) and doors stay open for mingling with like-minded individuals from different companies.
Avoiding Conflicts With The Co-Working Environment’s Ethos
Even though branding is crucial to the success of your company, it is also crucial to respect others’ privacy when in a co-working space. It is important to have good manners and etiquette such as always wearing headphones and speaking quietly on the phone. One must also always maintain cleanliness and follow mentioned workspace guidelines so as not to interfere with other co-working-hub employees.
With this spirit of maintaining a neat, well-designed area to motivate yourself as well as others along with avoiding interfering with the coworking space’s culture is important. Finally, it’s critical to respect the boundaries of the shared area and to receive constructive criticism graciously.
The co-working hub trend will persist and flourish in a world with a growing population and a generation that is more accepting of remote work than any other. For any contemporary entrepreneur, being able to manage your brand in certain situations is and will be a valuable advantage.
Ensuring company success in a shared office space
To maintain your brand you must make sure to maintain your company’s success. To guarantee that a shared office space genuinely benefits your business, examine the three factors listed below when selecting a location.
Evaluate the company’s requirements
Most shared office locations have a variety of services such as kitchens, free coffee, additional conference rooms, free office supplies, and much more. Consider what facilities your organisation requires to be productive and design your place accordingly. After all, you don’t need an air hockey table to keep your firm on track—but it may.
Ensure that worker preferences are taken into consideration.
Shared workspaces are often available in a range of office layouts. Some appeal to businesses that seek an open office environment, while others appreciate traditional cubicle arrangements. It is critical to understand your employees’ various demands and select an office layout that allows them to focus and be productive.
For example, open workplaces were popular for a decade but have seen significant opposition in recent years. Many employees remark that it is difficult to concentrate when they are constantly interrupted by coworkers’ queries. Others appreciate the improved teamwork and believe it motivates them to be more creative. Consider a shared office that provides a range of workplace settings, such as closed conference rooms, collaborative spaces, separate working areas, and even standing workstations, to accommodate various worker styles.
Consider your office’s location.
If you’re a local business trying to finally get the team together, the location of the office is critical. Because regular breaks are important for increasing worker
productivity and decreasing workplace stress, it may be good to search for a spot that allows your employees to leave the office and get some fresh air. Outside-of-the-office amenities such as parks, restaurants, and other activities can also help to improve your workplace culture. Additionally, you may want to examine your employees’ travel to ensure they are comfortable in the new facility.
It’s not like every shared office space will be a good fit for your business. If you’re moving from a remote workforce to a shared office space, you’ll need to think about how your workers work best and apply efficient space management strategies to help them.
Improve Your Office Working Environment
To maintain your brand you must also maintain an office environment to ensure that people find your office classy and in tune with your company motto to make it look branded.
Fortunately, changing our working environment does not have to be as costly, complex, or time-consuming as many of us believe. Here are a few ways in which you can improve your office environment with shared workspaces.
Make your office as comfortable as possible
When it comes to creating pleasant and lively environments that promote productivity, comfort reigns supreme.
Begin with the furniture: choose something robust and durable enough to withstand regular wear and tear while still being pleasant and functional enough to lessen the likelihood of any health issues that may arise as a result of frequent usage of non-ergonomic office furnishings.
Inject some colour into your workspace
Something as easy as changing the prominent colours in the office may have a significant impact on our attitude. Because colours are associated with our emotions, they should be utilised sparingly throughout the room and in accordance with the environment we want to create.
Green and blue colours, for example, are known to increase productivity and improve attention. Yellow helps with creativity since it is energising, red is wonderful for settings that have a lot of physical activity, while neutral colours are restful and provide a soothing psychological impact.
You can also opt for colors that match your brand logo or even colors that suit your company’s vibes.
Make sure your workspace is properly illuminated
It’s no secret that our exposure to light can make or break our day.
Gloomy environments don’t help our moods, and a lack of light may be damaging to our productivity.
Fortunately, by collaborating with energy efficient and creative businesses for LED design and adding human-centric lighting solutions in workstations, an adequate level of illumination may be assured.
Make use scents to create a positive vibe in your workspace
Stimulating our sense of smell is another excellent technique to improve our work effectiveness.
Certain fragrances, according to study, can lower the amount of mistakes produced by employees.
According to one research, smells like lemon, lavender, and jasmine boost brain activity and make employees more productive overall, with lemon being the most stimulating aroma, lowering the amount of mistakes by 54%.
Liven up your workspace with plants
Last but not least, including some greenery into your office working environment is another approach to improve it.
A couple potted plants in your office may make all the difference. They not only look good in the office, but they also assist to purify the air by absorbing toxins.
Plants have also been shown to increase productivity, reduce stress, and promote employee well-being. Choose potted plants that are low-maintenance – some of them may be quite forgiving and don’t require a lot of attention to grow.
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